ABOUT DIRECT MAIL
ABOUT DIRECT MAIL
What is Direct Mail Marketing?
Direct Mail Marketing is a fully inclusive advertising product of technology, design, routing, listing and publishing. The purpose of mailing your advertising message is to gain customers, as well as to build a continuous, profitable relationship with the them. Direct mail marketing gives you first contact with your target market and helps capture their attention.
Direct mail can help your business stand out from other forms of advertising. It is impactful, personal, creative, colorful and it asks for a “call to action.” Direct mail marketing can offer you a highly effective, more efficient way to reach your customers than other mediums. Chase Direct Mail is an all inclusive every door direct mail advertising partner. We work with you to help determine the design, list, and process that will work for you.
DIRECT MAIL
is one of the few advertising
is one of the few advertising
mediums that “forces” customers
to interact with your piece and
make a decision regarding
about your company
ON THE SPOT!
It's all about YOUR BUSINESS!
YOUR CUSTOMERS!
YOUR TARGETED AREA!
YOUR PROMOTIONS!
YOUR MESSAGE!
Direct mail is an effective, low-risk method for businesses to market to new and existing clients. It's more affordable than advertising through mass media or highway billboards and you can easily track the results. Direct mail gives you a proven medium to get customer responses, draw people to your storefront or website, and build awareness in your corporate brand.
• TARGETABLE – Mail is sent to specific customers within your target market by area
• BRANDED – Promotes your brand directly to potential new clients
• MEASURABLE – Your results can be quantified and measured quickly and accurately
• PERSONABLE – Have one-to-one contact with prospective businesses the minute your mail is read.
• COST-EFFECTIVE – Effective mail pieces will be tailored to suit your budget
• BRANDED – Promotes your brand directly to potential new clients
• MEASURABLE – Your results can be quantified and measured quickly and accurately
• PERSONABLE – Have one-to-one contact with prospective businesses the minute your mail is read.
• COST-EFFECTIVE – Effective mail pieces will be tailored to suit your budget
Why Use Direct Mail?
77%
77%
64%
64%
42%
42%
33%
33%
of consumers
sort through
their mail
immediately
of consumers
order from direct mail
received within the
last month
of consumers
look to
direct mail for
financial savings
of consumers
respond to direct mail
by going online, driving
web traffic & sales