Blogging Directly

6 Direct Mail Stats That Can't Be Ignored

  • 73% of U.S. consumers and 67% of Canadian consumers said they prefer direct mail for brand communications because they can read the information at their convenience. Additionally, 62% of Americans and 63% of Canadians said they enjoy checking the mailbox for postal mail – Epsilon’s 2012 Channel Preference Study
  • In over 80% of homes the person in the household responsible for collecting and sorting mail will collect the mail at their first opportunity. And, once the mail is brought into the home, 80% will sort the mail immediately while 18% will sort it later that day –USPS 2012 Mail Moment Study
  • 59% of U.S. respondents and 65% of Canadian respondents agreed with the following statement, “I enjoy getting postal mail from brands about new products” –Epsilon’s 2012 Channel Preference Study
  • 48% of the UK population responded to a direct mail piece they received in the past year – Central Mailing Services 2013 Direct Mail Statistics
  • 80% of marketers surveyed plan to invest in direct mail in 2013. 28% reported increases in their direct mail budgets – Target Marketing Magazine’s Media Usage Forecast 2013
  • U.S. advertisers spend $167 per person on direct mail to earn $2,095 worth of goods sold; a 1,300% return – Print Drives Commerce 2013  



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